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Searchers notice what is not said as much as what is.

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Even strong results can be optimised, and your data helps you understand where to focus your efforts.

This is not narrowness; it is calibration. [Understanding](http://git.feashow.cn/refugiokorner1/website-marketing2005/wiki/Today%E2%80%99s-advertising-landscape-is-broader-and-more-flexible-than-at-any-point-in-the-past%2C-but-choosing-the-right-approach-can-feel-overwhelming.) user behaviour is one of the most powerful aspects of analytics.

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